KETAN KALRA, FOUNDER AND CEO OF SUPER DONUTS
About Super Donuts :
“As long as you’re going to be thinking anyway, think big!”
Since its initiation, Super Donuts as India’s first organized donut brand has always resonated with this statement. With a vision to bring international food experience of an American Eatery pan India, the entrepreneurial vision of Super Donuts escalates when we are able to challenge ourselves and thrive on the motivation to keep bringing about something new and exciting for our consumers. Through extensive R&D, about food materials, and the latest up and coming trends, the brand revolves around providing best quality products and services. With the raw material being sourced from Europe, and our very own state of the art base kitchen, we go to the ends for curating the best experience in food. We pride ourselves in being innovative and culturally present to pace up with the gen-z’s instragrammable food blogging.
Through our hard work and dedication, this vision has seen us apply the best of ourselves with every task at hand. Crafting the business through our skills, our passion has always been at a top-notch competitive level. And when, passion, hard work and dedication have culminated into a single force, we have seen the foundation of the brand get stronger.
The story of the American Eatery, Super Donuts began with a dream to bring about an experience to get people excited for food. Back in UK, Mr. Ketan Kalra, the founder of Super Donuts, came across a long queue of customers outside a doughnut selling shop. This is an incident which sparked the motivation in him to transport this scene to his country and his city. A determination to do something different and a master vision for delivering food experience and quirks like none other, led to the launch of Super Donuts in September 2012. The goal has always revolved around delivering a beautiful experience and an aim for every customer to have a delicious conversation with food. As a team we are always on the go to deliver the best. Curating new experiences, coming up with a variety of flavours, introducing never heard of delicacies, we’re always driving to the results of amazement. In order bring forth the best, all our raw materials are sourced from Europe. The goal is not just delivering food, but delivering an experience associated with the food. What started as a dream, has amassed popularity and become a household name through sheer dedication and hard work. Our goals have always driven us towards pushing ourselves in being top notch in the very competitive food sector. Over the past 8 years Super Donuts has expanded over multiple cities and has become the real face of donuts and eatery.
The brand now dominates the current market with exquisite products and new offerings. We look forward for our customers to really relish in what we have to offer, and for Super Donuts to carry on the legacy of being your go-to wonderland filled with hopes and dreams and clouds of sunshine!
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Mission:
Our core values and ethics have always driven us towards being a responsible brand and a establishment of value in the society. They have enabled us to enthusiastically engage in CSR activities. Through our multiple stores, we have been able to provide with employment opportunities across many cities. We have strongly invested ourselves towards skill development of the youth, further enhancing their opportunities for getting employed. Super Donuts is a representative of joyous and ecstatic vibes, and we strive every day to bring more of cheer in everyone’s life around through our food and through our social activities, from educational point of view to entrepreneurial mindset, we are always on the go towards weaving our brand with strong morals and gratitude for every blessing received.
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Vision:
During this joyful journey of the past 9 years, and established happiness across 18 stores, our hearts are filled with gratitude. In the coming years, with the same enthusiastic spirit, we look forward towards bringing these vibes across the country and spreading our wings of wonder to everyone with the best donuts, and the most wonderful American eatery experience.